Wireless INSTEON Motion / Occupancy Sensor
off during the day - Adjustable high/low motion sensitivity provides flexible placement - Remotely control your INSTEON devices - Excellent range ...
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Price Positioning Strategies for your Service Company Part 2
Good-Better-Best Pricing: Good-Better-Best price positioning, also known as price lining, is a marketing strategy that offers several related products or services for sale of varying quality (good, better, best). This is not the same as product bundling, where many different items are combined into one package; good-better-best pricing sells each level separately as individual product or service lines. Each line then varies in type, offerings, quality, and price. The number of product or service lines sold by the company is known as the width of the product mix. The total number of all offerings of all the lines is known as the length of the product mix. Take a look at the picture below and note the length of the offering. Adding a new service or product to any one line is known as a line extension. Adding a lower quality item is known as trading down; this often results in a reduction of brand equity as long-term sales suffer from the gain of short-term sales. The method of good-better-best pricing first originated in the five and dime stores. Everything in the store cost either five cents or ten cents. These were set price points for a wide variety of products, broken down by quality and perceived value to the customers.
It is very common to see good, better, best pricing strategies executed by residential installation companies like HVAC, water softener, pool, alarm and security and home improvement companies. The benefit of a good-better-best pricing strategy is if executed correctly you can accelerate the buying cycle by offering a homeowner or prospect with several pricing options. This also helps in eliminating the need for a competitive proposal since the homeowner already has three options to choose from. Let's say you own an HVAC company and you'd like to implement a good, better, best pricing strategy for an air conditioning installation. There are several ways you can do this:
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